I consider myself to be privileged that people are willing to trust me; as such I am personally and professionally driven to provide an uncompromising approach to how I reciprocate. My role is to;

• Openly inform patients of treatment options without showing undue bias.
• Provide clinical transparency with regards to both benefits and possible disadvantages.
• Share realistic timescales and financial information
• Strive for excellent clinical outcomes through education and mentorship.
• Seek to disseminate great clinical knowledge through the profession.
• Align all the above with a warm and personal service that holds the patient at the center of decisions.

I believe that the soft skills of sound service/ business culture build ‘brand’ and promote ‘growth’ in a superior manner than any isolated marketing push. Dentistry and medicine are about improving the quality and longevity of our lives, so we must always look for long-term solutions and consistently seek to strengthen the integrity of our own provision and that of the profession as a whole.

In parallel, my personal development track has included business and management; established through my MBA, Chartered Manager status and over 15 years’ senior practice and clinical management experience.